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Stock impact report

Skai Deepens Full-Funnel, Omnichannel Solution for Commerce Media Advertisers [Yahoo! Finance]

Maplebear Inc. (CART) 
US:NASDAQ Investor Relations: snl.com/irw/corporateprofile/4715924
Company Research Source: Yahoo! Finance
measurement, next-generation performance optimization, a Gen AI copilot to unlock data and insights within Skai Decision Pro, and more NEW YORK April 11, 2024 /PRNewswire/ -- Skai , the leading omnichannel advertising platform focused on walled garden media, announced the next stage of its evolution at ShopAble 2024, the premier event for brands, agencies, and retailers, by presenting a suite of full-funnel innovations that will enable marketers to maximize their investments in the next generation of commerce media and analytics. As retail media grows beyond the virtual walls of retailer websites, advertisers are no longer limiting themselves to onsite ad placements -- 65% are incorporating social commerce into their retail media strategy and 60% are utilizing offsite ads, per the 2024 State of Retail Media Report from Skai and Path to Purchase Institute. Retailers' rich first-party data is being used to create audiences on other channels and run full-funnel campaigns for both end Show less Read more
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