Study shows Instacart may be charging some shoppers 20% more for the same product [TechCrunch]
Maplebear Inc. (CART)
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Source: TechCrunch
CR and its research partner, Groundwork Collaborative, found that the delivery app was conducting these experiments at the platform's retail partner locations—places like Kroger, Albertsons, Costco and Safeway. In some cases, consumers were paying as much as 23% more than other shoppers for the exact same product, the report says. The software involved in the experiments, Eversight, is a SaaS product that offers grocers a retail pricing suite designed to “unlock revenue growth” and capitalize on “pricing solutions that scale your pricing strategy and uncover optimal prices your customers expect.” Instacart discloses on its Eversight page that some shoppers “may see slightly higher prices” than others. However, as previously noted, some of those price hikes seem slightly higher than “slightly higher.” A 23% price hike isn't exactly chump change. When reached for comment, Instacart referred TechCrunch to a previously released statement in which the company noted that “just as ret
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News
- Get a year of Peacock with an Instacart Plus annual plan [Business Insider]Business Insider
- Lawmakers hone in on AI-driven ‘dynamic pricing' [FOX Business Network]FOX Business Network
- Former Instacart employee says she was fired over her Democratic congressional campaign [MSNBC.com]MSNBC.com
- Former Instacart employee says she was fired over her Democratic congressional campaign [CNBC]CNBC
- Schumer panned for saying 'Go Bills' before addressing Australia mass shooting [FOX News]FOX News
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/15/25 - Form 144
- 11/25/25 - Form 8-K
- 11/25/25 - Form 4
- CART's page on the SEC website