Super Bowl commercials break with traditional male audience to target Gen Z and women viewers [FOX Business Network]
Maplebear Inc. (CART)
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Source: FOX Business Network
Though the league's championship game has often been associated with older men, major companies are using the game to reach out to both Gen Z and female viewers with their latest advertisements. "[I]f we had made something that didn't speak to Gen Z or didn't appeal to women, I think we would have been missing the mark," Laura Jones, chief marketing officer of Instacart, told Variety on Wednesday. Super Bowl ratings reached record levels in 2025 with approximately 127.7 million people tuning in to the game between the Philadelphia Eagles and the Kansas City Chiefs. This broke the previous record set one year prior in 2024 at about 123.4 million viewers. With more viewers than ever before expected to watch the Big Game between the Seattle Seahawks and New England Patriots, major companies are hoping to appeal to the widest audience possible, which includes a growing female demographic. "We are seeing female viewership in sports hold or continue to rise," Mars Snacking senior
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News
- Super Bowl 60 commercials takeaways: AI doesn't fly with savvy viewers [USA TODAY]USA TODAY
- Instacart and 1-800-Flowers.com Spread the Love with Nationwide PartnershipPR Newswire
- Here are the 19 best Super Bowl LX ads [Business Insider]Business Insider
- Chicken wing champs for Super Bowl: Americans to set consumption record during Sunday's game [FOX News]FOX News
- Super Bowl ads see Bradley Cooper, Matthew McConaughey go head-to-head while Lady Gaga sings her heart out [FOX Business Network]FOX Business Network
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 1/13/26 - Form 144
- 1/13/26 - Form 4
- 12/23/25 - Form 4
- CART's page on the SEC website