What is surveillance pricing? The data driven tactic some politicians want to ban [BNN Bloomberg (Canada)]
Maplebear Inc. (CART)
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Source: BNN Bloomberg
“For example, how your cursor is moving on a screen can tell them a lot about what your attitude is,” she said. “It can even be used to infer more sensitive details like what your emotional state is.” Some experts believe data regarding when a person receives their paycheque could also be used. “Ultimately, this could be used by firms to increase prices when they know that it's your payday,” Osborne said. How widespread the practice is in Canada remains unclear. Osborne noted that some reports are anecdotal and the push for bans is partly based on what could happen in the future. Surveillance pricing is distinct from dynamic pricing, where rideshare companies, airlines and hotels fluctuate prices based on timing, location, and demand. Surveillance pricing — or algorithmic personalized pricing — has generated significant consumer concern, especially as some retailers switch to digital shelf labels. Some fear consumers will eventually see individualized prices while shoppin
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CART
Earnings
- 2/12/26 - Miss
CART
Sec Filings
- 4/17/26 - Form 4
- 4/17/26 - Form 4
- 4/17/26 - Form 4
- CART's page on the SEC website