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Stock impact report

Weigel's entering the retail media game [Yahoo! Finance]

Caseys General Stores, Inc. (CASY) 
Last caseys general stores, inc. earnings: 3/9 04:13 pm Check Earnings Report
US:NASDAQ Investor Relations: caseys.com/investor-relations
Company Research Source: Yahoo! Finance
Dive Brief: Weigel's is developing a retail media network, a company spokesperson confirmed to C-Store Dive. The Tennessee-based retailer will have advertising inventory across all media it owns, including its app and website as well as audio, video, streaming and social media, the spokesperson said. Weigel's joins industry heavyweights like 7-Eleven, Wawa and Casey's General Stores as well as fellow strong regional players like TXB in offering their own retail media programs Dive Insight: U.S. retail media network spending surpassed $6 billion last year and is expected to eclipse $10 billion by 2030, according to data from Grand View Research. With the release of Weigel's Milk Crate Retail Media Network, the convenience retailer can start earning a slice of that market while serving relevant ads to those shoppers. Weigel's, which has around 90 locations across Tennessee, revealed the retail media program as part of its Weigel's Days presentation , according to a LinkedIn Show less Read more
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