C&C Group plc and Budweiser Brewing Group UK&I Strengthen Distribution Partnership Across the Island of Ireland
C&C GROUP PLC S/ADR (CCGGY)
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Source: Business Wire
Addition of Budweiser and Bud Light gives C&C exclusive distribution of Budweiser Brewing Group’s complete portfolio DUBLIN & LONDON--(BUSINESS WIRE)--C&C Group plc (‘C&C’ or the 'Group’), a leading, vertically integrated premium drinks company which manufactures, markets and distributes branded beer, cider, wine, spirits and soft drinks across the UK and Ireland, and Budweiser Brewing Group UK&I (‘Budweiser Brewing Group’), a proud part of AB InBev, today announce the expansion of their existing multi-year partnership, to include exclusive distribution of Budweiser and Bud Light on the island of Ireland.With the addition of Budweiser and Bud Light, from 01 July 2020, C&C will have responsibility for the sale and distribution of Budweiser Brewing Group’s complete beer brand portfolio across Ireland. C&C and Budweiser Brewing Group will collaborate on the marketing of the portfolio which also includes Stella Artois, Beck’s, Corona, Leffe and Hoegaarden. This will mean an end to Budw
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