Coca-Cola HBC launches Three Cents mixers in China [Yahoo! Finance]
COCA COLA HBC UNSP/ADR (CCHGY)
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Source: Yahoo! Finance
Telford Wine & Spirits (Shanghai) has been appointed to distribute Three Cents' sodas and tonics to on-trade customers in Mainland China as of this month. Coca-Cola Hellenic Bottling Company acquired the parent company of Three Cents in 2022. The brand is part of its adult sparkling” portfolio. The initial rollout focuses on Shanghai, Guangzhou, Changsha and Chengdu, supported by a series of "guest shifts and masterclasses" in on-premise venues in these cities, George Bagos, general manager and co-founder of Three Cents, told Just Drinks Bagos described the China entry as a "major milestone". He added: “We want to build a strong foundation for the brand and capture the attention of the Chinese bartender community. Being listed in most of Asia's 50 Best Bars in China will help us to raise our brand awareness - which is already strong despite no distribution - and increase our brand equity in the market. We are very enthusiastic in doing this launch trip in partnership with the
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