OOH Industry Advances Effort to Modernize Audience Measurement and Selects Ipsos for Pilot Program [Yahoo! Finance]
Clear Channel Outdoor Holdings, Inc. (CCO)
US:NYSE Investor Relations:
company.clearchanneloutdoor.com/investor-relations
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Source: Yahoo! Finance
Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) -- Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. The pilot is part of a coordinated industry effort to modernize OOH audience measurement for today's evolving advertising marketplace. Led by the executive committees of Geopath and OAAA, the initiative reflects a broad commitment across the OOH industry to ensure that the medium provides advertisers with data that is consistent, credible, and aligned with the expectations of today's marketers. “We've heard clearly from across the industry that the expect
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CCO
Sec Filings
- 4/2/26 - Form PREM14A
- 3/27/26 - Form DEFA14A
- 3/27/26 - Form 8-K
- CCO's page on the SEC website