Celgene and the Multiple Sclerosis Association of America Team Up to Launch MS MindShift for Awareness of Multiple Sclerosis and Brain Health
CELGENE (CELG)
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Source: Business Wire
“Brain Bulb” Hot Air Balloon Takes Flight in NYC Area to Elevate Importance of Brain Preservation SUMMIT, N.J.--(BUSINESS WIRE)-- Celgene Corporation (NASDAQ: CELG) and the Multiple Sclerosis Association of America (MSAA) today announced the launch of a new campaign, MS MindShift: A New View of MS, a national initiative that provides new perspective on multiple sclerosis (MS). The campaign aims to educate about the critical role the brain plays in the disease and what people living with MS can do to keep their brain as healthy as possible, for as long as possible. To bring this new perspective on MS closer to the community, the campaign will host engaging, educational events in various cities. Select events, including the New York City area launch, will feature the MS MindShift “Brain Bulb” hot air balloon as a way to literally elevate the importance of having a “brain first” perspective in MS. J
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