TGL Built Season 2 Momentum, Peaking With Tiger, As Media Deal Looms [Forbes]
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Source: Forbes
the growth curve of established sports leagues – with increased engagement, deeper storylines, an improved product, and a meaningful late-season surge. That momentum was on display in the championship round, where Tiger Woods' return to competition – just days before he was involved in a car accident and charged with DUI – spurred the second-largest audience in TGL's brief history. While Woods' Jupiter Links team fell to Los Angeles Golf Club, the second (and last) match of the best-of-three finals drew an average of almost 1 million viewers, up 78% year-over-year and the most-watched match of Season 2. TGL's “playoff chase” during the month of March saw a 73% increase in average viewers compared to 2025. Playoff viewership was up 42% YOY as ESPN primetime matches drew a consistent audience of more than 600,000. The positive momentum comes at a pivotal time as TGL is exploring its next media rights deal, with CEO and co-founder Mike McCarley telling Sports Business Journal he expe
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