The watch and jewelry brands dominating the 2025 resale market — and holding their value [Business Insider]
COMPAGNIE FNCE RCH UN/ADR (CFRUY)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Three luxury jewelry and watch brands saw the most growth in the resale market in 2025, according to Rebag. Tariffs and rising retail prices boosted demand for secondhand jewelry and watches, Rebag said. Bracelets and watches were among the most popular items among pre-owned shoppers overall this year. The resale market is heating up, and certain jewelry and watch brands are outperforming the rest, according to new data from US-based luxury resale company Rebag. Tariffs are driving up retail prices and prompting more shoppers to turn to the secondhand market. At the same time, more consumers are looking at jewelry and watches as investments, pushing 2025 to be one of the most dynamic years yet for luxury resale, Rebag said. The resale market is expected to reach as much as $360 billion by 2030, according to an October report from Boston C
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