Thinking About A New Business Branch? 11 Questions To Ask Yourself First [Forbes]
CHAPARRAL ENERGY INC (CHAP)
Last chaparral energy inc earnings: 3/11 04:45 pm
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Source: Forbes
Competition is fierce in today's business world. Brands are so keen on staying relevant that they're making major industry leaps -- even where it might not immediately make sense. Take for example, media giant BuzzFeed's brick-and-mortar toy store in New York City. While BuzzFeed may have the capital and brand power to make this move work, expanding into a new branch of business must be a well-planned strategic move. We asked members of Forbes Communications Council what question a company should analyze and consider before launching a new branch of business . Here's what they had to say. Members suggest considering some important questions before creating a new branch of your business. Photos courtesy of the individual members. 1. Why Do Our Current Customers Love Our Brand? We all want diversification in revenue streams, but this can be a challenge for marketers. Current and prospective customers co
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