Challenge Accepted: Seneca’s new recruitment campaign targets students driven to succeed [Canadian Business Journal (Canada)]
Church & Dwight Company, Inc. (CHD)
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Source: Canadian Business Journal
Challenge Accepted: Seneca’s new recruitment campaign targets students driven to succeed, The Canadian Business Journal Toronto, Oct. 15, 2019 (GLOBE NEWSWIRE) — Seneca, one of Canada’s largest postsecondary institutions, has released a new, bold recruitment campaign designed to attract high-quality candidates. The new Challenge Accepted “In the research for the campaign, we recognized that what’s common among our students — today and throughout our history over the past five decades — is this relentless commitment they bring to succeed,” said Seneca’s AVP of Public Affairs and Community Engagement Renata D’Innocenzo. “We wanted to harness that feeling and showcase that no matter where you’re headed as a student, we will help you get there with terrific faculty and supports in the career-focused programs we offer.” an online and television commercial The campaign was created by Seneca’s advertising agency of record, Forsman & Bodenfors. “We were so impressed by the calibre of what Sen
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