LVMH's new path to people's hearts (and pockets) is through sprawling real estate empires in New York, Paris and Miami [Fortune]
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Source: Fortune
Whether that's in legacy sites like New York's Fifth Avenue and Paris's Champs-Elysées, or the newer warehouse-turned-shopping experience like in Miami's Design District, the French conglomerate has real estate investments across the board—either directly or through its private equity arm, L Catterton. The goal? To make sure it can hold on to its presence where people spend the most. LVMH's investments in real estate have been ticking up—in 2023, the Christian Dior owner set a new record for its real estate investments, hitting roughly €2.45 billion ($2.62 billion). “All roads lead to real estate,” Michael Burke, the head of LVMH Fashion Group, told the Wall Street Journal , adding that the most valuable luxury company is creating a city of its own through its controlled properties. In Miami, where LVMH has pumped money towards the Design District through L Catterton, the French company's sway is unlike any other—whether that's the area's tenants or even the local artwork. Wh
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