This Luxury Hotel Is Paris Fashion Week's Dior Home Base [Forbes]
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Source: Forbes
A Landmark You Didn't Know You Knew You've seen it before, even if you didn't know the name. Rows of red awnings, geraniums overflowing from its balconies, and a backdrop in everything from HBO's Sex and the City to Netflix's Emily in Paris . That familiarity is the hook, but the reason insiders prefer Hôtel Plaza Athénée (especially during Fashion Week) is its proximity to Dior and the way the hotel functions under the pressure of one of the busiest weeks of the year. It's a hub where fashion press, stylists, and models can move quickly from fittings to shows without missing a beat. Dior Legacy Christian Dior's story and legacy are inseparable from Avenue Montaigne. His first atelier and headquarters still sit across the street at No. 30, and Dior clients and executives cross paths daily between the house and the hotel. In the 1950s and '60s, the fashion elite dined and gathered in Montaigne's most prestigious salons; and Plaza Athénée grew into a natural extension of that net
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