Dior Under Jonathan Anderson, Decrypted And Unboxed [Forbes]
CHRISTIAN DIOR SE UNS/ADR (CHDRY)
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Source: Forbes
The film was screened simultaneously on all three sides of a monumental inverted pyramid suspended from the ceiling of the show venue in Paris' Jardin des Tuileries and set atop a small gray Dior box. Dior maison storytelling It began with proposition ‘Do you dare to enter the house of Dior?' done ‘house of horrors style'— a question Anderson may or may not have asked himself on taking up the Dior challenge—and proceeded through an assemblage of archival storytelling from runway to atelier and cultural moments from news to movie clips running the gamut from Marlene Dietrich to Diana Princess of Wales with original soundtracks or set to music including Lana del Rey's anthemic ‘Born to Die.' The film climaxed with a warp speed fast forward, glitching into white noise like an old fashioned video machine before being seemingly sucked into aforementioned box and the first look, a clean, white trapeze silhouette, segued forth. Fresh start. Dior, the unboxing The pyramid recalls I.
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