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Stock impact report

Choice Hotels debuts new Sleep Inn prototype [Yahoo! Finance]

Choice Hotels International, Inc. (CHH) 
Last choice hotels international, inc. earnings: 2/18 08:12 am Check Earnings Report
US:NYSE Investor Relations: investor.choicehotels.com
Company Research Source: Yahoo! Finance
Dive Brief: Choice Hotels International has debuted a new prototype for its midscale Sleep Inn brand , featuring a design that prioritizes operational efficiency and “a deeper commitment to guest wellbeing,” the company announced Monday. Signature elements of the new Scenic Dreams prototype include “regionally inspired murals, calming color palettes, expansive windows that invite in natural light, and spaces that encourage both productivity and relaxation,” Choice detailed in a news release. The hotel company is opening the first four Sleep Inn hotels with the Scenic Dreams prototype in Tennessee, Nevada and Pennsylvania. The properties expand Choice's new construction pipeline as developers look to invest in the midscale segment. Dive Insight: The Scenic Dreams prototype pairs design updates with restructured building footprints and streamlined back-of-house layouts, according to Choice. The new model aims to enhance the guest experience as well as simplify construction, Show less Read more
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