Cherokee Global Brands Becomes APEX Global Brands
CHEROKEE (CHKE)
Last cherokee earnings: 12/13 04:05 pm
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US:NASDAQ Investor Relations:
phx.corporate-ir.net/phoenix.zhtml?c=104335&p=irol-irhome
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Source: GlobeNewswire
SHERMAN OAKS, Calif., June 26, 2019 (GLOBE NEWSWIRE) -- Cherokee Global Brands (Nasdaq: CHKE), a global brand ownership and marketing organization that manages a growing portfolio of lifestyle brands that it owns, in addition to brands that it creates and elevates for others, today announced that it will be changing its name to APEX Global Brands (Nasdaq: APEX) to reflect the Company's expanded brand portfolio, marketing and design services, effective June 27, 2019. "We are very excited to rebrand ourselves as APEX Global Brands," said Chief Executive Officer Henry Stupp. "We are at a significant moment in our company's history as we evolve our unique platform of capabilities and portfolio of brands. Over the last decade, we expanded our offering beyond our namesake Cherokee brand to a well-rounded assortment of high-equity lifestyle brands. Most recently, we amplified our brand portfolio through the acquisition of Hi-Tec®, Magnum®, Interceptor® and 50 Peaks®. Each of our brands pr
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