Customer-Centricity is the Key to Success for Kohl's, rue21 and Chico's FAS [Forbes]
Chico's FAS, Inc. (CHS)
Last chico's fas, inc. earnings: 2/27 07:02 am
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Source: Forbes
Customer-Centricity is the Key to Success for Kohl's, rue21 and Chico's FAS The shopping experience is integrated across in-store, mobile, and online. Getty Meeting the expectations of today’s consumer is tricky business. They each evaluate their purchase or service experiences against a set of predefined expectations, which are different for every brand. And their expectations are constantly changing. It’s no longer good business to make assumptions on what will or won’t make a customer segment happy and loyal. ers must define personalization down to a segment of one. And to meet this need, retailers must continually monitor customer expectations and ensure that the voice of that individual customer is always present and shaping how a retailer defines their products, services and experiences as well as the prices at which they are offered. During NRF’s Big Show in New York this past week, a predominant theme was the importance of building a seamless, end-to-end experience for custome
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