Chico's shares jump on plans to sell on Amazon [MSN Money]
Chico's FAS, Inc. (CHS)
Last chico's fas, inc. earnings: 2/27 07:02 am
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Source: MSN Money
© Provided by CNBC Chico's Chico's FAS CHS , the parent company of Chico's, White House Black Market and Soma, announced Monday its plans to soon sell Chico's merchandise on Amazon. Quotes in the article Chico's shares jumped more than 4 percent in premarket trading on the news. The company said in mid-May shoppers will find a select assortment of clothing and accessories including its athleisure line, no-iron shirts and jewelry on Amazon.com. Chico's said it could potentially begin selling items from White House Black Market and Soma via Amazon, as the new business channel gains traction. Chico's said it will keep control of marketing, pricing and promotions for its products in this new partnership. Chico's FAS will be one of the few vertically-integrated specialty retailers with Prime eligibility on Amazon.com, Chico's FAS CEO and President Shelley Broader said in a statement. Amazon has been looking to add established clothing
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