UPDATE 1-UK mobile operator EE eyes growth with new retail platform [Yahoo! Finance]
CK HUTCH HLD LTD UNSP/ADR (CKHUY)
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Source: Yahoo! Finance
announced the launch of a sales platform called EE ID that will offer gaming consoles and other electronics to its customers and others. In Britain's mature mobile market, where EE, owned by UK telecoms giant BT, competes with VM O2, Vodafone and Three, mobile network providers are hunting for new ways to grow. EE, which is already Britain's largest retailer of smartphones and has 25 million customers many on monthly deals, said the new platform will sell gaming consoles, tablets, upgrade packages and subscriptions to existing EE customers plus the rest of the market. "It's about giving customers more reasons to be with EE more often, to create more stickiness with the brand," EE Chief Executive Marc Allera said at a press conference. EE also said it planned to offer an enhanced TV package which would include Apple TV for subscribers, as it seeks to expand sales by offering its existing mobile customers broadband as well as TV services. EE ID will also offer customers cyber
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