Coloplast launches Biatain® Silicone Fit for pressure injury prevention and wound management in the US [Yahoo! Finance]
COLOPLAST AS SP/ADR (CLPBY)
NASDAQ:AMEX Investor Relations:
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Source: Yahoo! Finance
“We are now introducing new innovation to the US market, aiming to grow our presence within the foam dressings segment. We have a great product in our hands, and we have invested significantly in our sales organization to reach the full potential of this launch. I am really excited to get started,” says Kimberly Ditter, Vice President of Wound & Skin Care, North America. Changing demographics and an aging population are leading to a higher demand for healthcare services, putting significant strain on healthcare systems. In the US, chronic wounds are reported to affect 10.5 million patients annually , while 2.5 million patients develop a pressure injury in acute care facilities each year . Therefore, it is critical for healthcare providers to choose products that simplify their workflows and deliver the best possible care for their patients. “Choosing the right dressing for wound treatment or pressure injury prevention should be simple and easy and give the patient a soft, secure
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