Taking Night-Life Cue, Gyms Lower the Lights [The New York Times]
TOWN SPORTS INTL HOLDINGS (CLUB)
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Source: The New York Times
Fit City By TATIANA BONCOMPAGNI JUNE 13, 2017 Photo An “ab-domination” class at the TMPL gym in Hell’s Kitchen. Credit Jeenah Moon for The New York Times One of Vanessa Ramcharan’s favorite things about her workout at Liftonic , a strength-training fitness boutique in the meatpacking district, is that it takes place in near darkness. “The dark signifies that you are doing something special,” said Ms. Ramcharan, 43, a lawyer from Manhattan, who added that the studio’s dim and red-colored lighting flatters how her body looks in the mirrors. “It’s motivating when you look good. It makes you want to go back.” Dim lighting has long been a hallmark of upscale fitness studios like Barry’s Bootcamp , Orangetheory Fitness and SoulCycle . But plenty of new studios and gyms, such as Liftonic, the boxing-inspired gym Rumble and the recently opened New York Sports Club Elite memb
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