Brita's Unhinged Shark Reveals 4 Lessons About Winning Over Gen Z [Yahoo! Finance]
Clorox Company (The) (CLX)
Last clorox company (the) earnings: 5/1 06:30 am
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Source: Yahoo! Finance
Water filtration brand Brita found a surprising path in a slightly unhinged cartoon shark. Last year, Brita and agency partner VaynerMedia launched a surreal social campaign starring a cartoon shark singing an anthem about hydration. “At Least I'm Hydrated” went viral, helping the brand break through with younger audiences. At ADWEEK's Social Media Week , Rita Gorenberg, senior marketing director of brand experience at Brita owner The Clorox Company, and VaynerMedia chief creative officer Rob Lenois discussed four unexpected principles behind their Gen Z-focused pivot. 1. Lean into chaos The wellness space has long sold self-improvement, but Gen Z had grown tired of perfection, Lenois said. The team found traction instead by creating “messy, chaotic content," including “slightly unhinged jingles.” That was their cue to “lean hard into messy and chaos," he said. But even within that chaos, small wins still matter, Lenois observed. For Brita, that meant the simple reminder t
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News
- Ranch dressing's secret history literally includes a Hidden Valley [Fortune]Fortune
- Clorox (CLX) was downgraded by JPMorgan Chase & Co. from "neutral" to "underweight". They now have a $99.00 price target on the stock.MarketBeat
- 3 Absurdly Cheap Stocks to Buy With $1,000 While the Market Is This Nervous [Yahoo! Finance]Yahoo! Finance
- 3 Absurdly Cheap Stocks to Buy With $1,000 While the Market Is This Nervous [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Clorox (CLX) had its price target lowered by Citigroup Inc. from $115.00 to $110.00. They now have a "neutral" rating on the stock.MarketBeat
CLX
Earnings
- 2/3/26 - Miss
CLX
Sec Filings
- 4/3/26 - Form 4
- 4/2/26 - Form 4
- 4/2/26 - Form 4
- CLX's page on the SEC website