Adobe closing in on acquisition of software company Marketo for about $5 billion, sources say [CNBC]
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Source: CNBC
show chapters Adobe is nearing an acquisition of marketing software company Marketo for around $5 billion, according to people familiar with the matter. The companies are in the final stages of reaching a deal, said the people, who asked not to be named because the negotiations are private. An announcement could happen Thursday or Friday, the people said. Vista Equity Partners, a private equity firm that specializes in software and technology, acquired Marketo for about $1.8 billion in 2016. Adobe and Microsoft were both considering buying Marketo in 2016, sources said, but ultimately Vista won it. The transaction helps validate Vista's strategy of buying higher-growth software companies such as Marketo. Reuters first reported Adobe was in talks to buy Marketo earlier this month . show chapters The acquisition will help Adobe better compete with Salesforce , which got into marketing automation — for managing o
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CMCSA
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- 4/25/24 - Beat
CMCSA
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- 4/26/24 - Form DEF
- 4/26/24 - Form DEFA14A
- 4/25/24 - Form 10-Q
- CMCSA's page on the SEC website