After 'Trolls' spat, NBCUniversal chief says digital film releases are inevitable [Los Angeles Times (CA)]
Comcast Corporation - Class A (CMCSA)
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Source: Los Angeles Times
NBCUniversal Chief Executive Jeff Shell on Thursday reaffirmed his stance that more digital film releases of Universal Pictures are inevitable, doing little to assuage theater owners who have seen their businesses devastated by the coronavirus shutdown. Shell, in comments earlier in the week, inflamed a simmering controversy with cinema chain owners after Universal released “Trolls World Tour” directly to premium video, generating nearly $100 million in online sales in just three weeks. The studio had planned a wide theatrical release to the sequel to the 2016 DreamWorks Animation movie, but theaters are closed due to the stay-at-home orders to limit the spread of the novel coronavirus. So Universal quickly switched gears, bypassed the theater owners and released the film directly to consumers. “There’s no question that theatrical is someday, again, going to be the central element to our business and the film business. It’s how people make their movies and how they expect their movies
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