Can Chrissy Teigen help launch Quibi to Netflix-level binging during coronavirus quarantine? [Los Angeles Times (CA)]
Comcast Corporation - Class A (CMCSA)
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Source: Los Angeles Times
As the coronavirus outbreak spread last month, producers Jonah Bekhor and Jonas Bell Pasht worried their Quibi show, “The Nod with Brittany & Eric,” was doomed. The duo had taken over a loft in Manhattan’s Flatiron District to film the black culture show, hosted by podcasters Brittany Luse and Eric Eddings, with episodes planned to air daily on the new streaming service. “We weren’t even sure how we could continue to do the show,” Bell Pasht said. To save it, Bell Pasht and Bekhor fashioned sets with multiple cameras in each host’s Brooklyn apartment so they could film in isolation. Within a week, they shot a test run to see if it could be ready for Quibi’s debut next week. “It took five days of 14-hour FaceTime sessions,” Bekhor said. “The rhythm of how we communicated was unlike anything we’d ever done before.” The rush to salvage “The Nod” is just one example of how the coronavirus crisis brought a new layer of uncertainty for Quibi, the subscription streaming service led by DreamW
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