FreeWheel and White Ops Expand Partnership Globally to Further Deepen Trust in Premium Video Inventory
Comcast Corporation - Class A (CMCSA)
Last comcast corporation - class a earnings: 4/30 07:00 am
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Source: Business Wire
White Ops Advertising Integrity and pre-bid technology enables FreeWheel to fully protect its inventory across all screens from sophisticated bots, invalid traffic and fraudulent impressions. NEW YORK--(BUSINESS WIRE)--FreeWheel, A Comcast Company (Nasdaq: CMCSA), and White Ops, the global leader in bot mitigation and fraud protection, today announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200429005500/en/This enhancement enables programmatic impressions passing through FreeWheel platforms to be verified as human before any transaction is made. Ad inventory flowing through the FreeWheel system – at a rate of over one million ad decisions a second – will be verified across all platforms, including the emerging area of connected television (CTV). By ad
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CMCSA
Earnings
- 10/30/25 - Beat
CMCSA
Sec Filings
- 12/3/25 - Form 8-K
- 11/21/25 - Form 4
- 11/21/25 - Form 4
- CMCSA's page on the SEC website