FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content
Comcast Corporation - Class A (CMCSA)
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Source: Business Wire
As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales ChannelsNBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for Advertisers NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted last year and is now fully operational with enhanced functionality.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200414005729/en/NBCUniversal, a global premium video advertising leader, and The Trade Desk, an industry-leading demand-side platform (DSP), are both using FreeWheel’s unified decisioning to achieve better results for advertisers.FreeWheel’s unified
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