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-0.000596943648519546 -0.00107449856733528 -0.00191021967526261 -0.000881088825214967 -0.00179083094555881 0.000238777459407784 0 -0.00489493791786051
Stock impact report

FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

Comcast Corporation - Class A (CMCSA) 
Last comcast corporation - class a earnings: 4/30 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: cmcsa.com/investors
Company Research Source: Business Wire
– Presents new research that shows advertisers eager to apply data to TV advertising; survey finds advertisers expect 40% of their TV advertising will be data-enabled by 2020 – – Proposes new approach to secure use of data insights that addresses unique needs of television ecosystem – NEW YORK--(BUSINESS WIRE)-- Today, Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company (Nasdaq: CMCSA), in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry. The paper offers practical advice for companies moving towards the data-driven future and explores the current approaches for data sharing in the TV industry. The publication also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Pe Show less Read more
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