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Stock impact report

FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

Comcast Corp (CMCSA)  More Company Research Source: Business Wire
Last comcast corp earnings: 7/25 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: cmcsa.com/investors
PDF – Presents new research that shows advertisers eager to apply data to TV advertising; survey finds advertisers expect 40% of their TV advertising will be data-enabled by 2020 – – Proposes new approach to secure use of data insights that addresses unique needs of television ecosystem – NEW YORK--(BUSINESS WIRE)-- Today, Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company (Nasdaq: CMCSA), in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry. The paper offers practical advice for companies moving towards the data-driven future and explores the current approaches for data sharing in the TV industry. The publication also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Pe [Read more]
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