New FreeWheel Research Finds That Partnerships and Interoperability Are Driving the Growth of Audience Targeted Campaigns
Comcast Corporation - Class A (CMCSA)
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Source: Business Wire
Audience targeted ad views grew 82%, fueled by an industry trend and movement toward interoperability, which, in turn, are driving the scale, sophistication, simplicity – and growth – of premium video. NEW YORK--(BUSINESS WIRE)--FreeWheel, A Comcast Company, today announced the release of its Q2 Video Marketplace Report (VMR). This quarterly publication analyzes the changing dynamics of how advertisers, publishers and distributors are utilizing ad supported premium video.One of the major themes of this quarter’s report is the role that industry partnerships and increased interoperability are playing in driving the scale, sophistication, simplicity and growth of premium video for both buyers and sellers.In the U.S., for instance, companies across the premium video ecosystem worked to advance television’s data enabled future and accelerate scale through consortiums like Project OAR, which is creating standards for addressable advertising on connected TVs. This was supplemented by in
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