Op-Ed: The Hollywood sign is a public treasure, and no one should have to pay to use its image [Los Angeles Times (CA)]
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Source: Los Angeles Times
The Hollywood sign is a beloved Southern California landmark. Built in 1923 and donated to the City of Los Angeles in 1944, it sits on public land atop Mt. Lee in Griffith Park . The sign truly belongs to the public. And yet, in a sleight of hand, the Hollywood Chamber of Commerce insists that it owns trademark rights to the sign’s “ likeness ” and therefore can charge for the use of that image. For years, lawyers for the chamber have been threatening to sue over the use of the Hollywood sign in a variety of projects, from a student film and UCLA law school recruitment brochure to an advertising campaign and tourist photo . British YouTuber Tom Scott mocked the chamber’s trademark bullying by bleeping out the word “Hollywood Sign” and pixelating the sign as if it were some X-rated porn star in his video about the sign. The chamber, which has had control of licensing trademarks for the sign since at least 1992 , claims it has “certain trademark rights for usage of the Sign or its liken
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