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Would you pay $20 to rent 'Trolls World Tour'? Universal says it broke digital records [Los Angeles Times (CA)]

Comcast Corporation - Class A (CMCSA) 
Last comcast corporation - class a earnings: 4/30 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: cmcsa.com/investors
Universal Pictures on Monday said “Trolls World Tour” was the biggest digital debut ever for an original title. But what that might mean for the future of moviegoing is murky. The Los Angeles studio declined to disclose actual sales figures for the film, which was released online Friday amid widespread movie theater closures because of the coronavirus crisis. “Trolls World Tour,” a DreamWorks Animation musical production, was launched by Universal through online outlets, including iTunes and Amazon Prime Video. Viewers were charged $20 to watch the film during a 48-hour rental window. Comcast-owned Universal announced the bold plan in mid-March as theaters across the country shut down following strict orders from government officials to slow the spread of the novel coronavirus. The company said it would offer the film online on the same day of its planned theatrical release. The experiment allows Universal to still release the film and generate revenue from it, after the company had Show less Read more
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