FreeWheel Launches First-of-its-Kind Context Engine to Deliver Scaled, AI-Driven Contextual Targeting Globally Across Premium Video
Comcast Corporation - Class A (CMCSA)
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Source: Business Wire
New features enable smarter ad alignment and enhanced brand safety for advertisers, improved monetization for publishers, and a better viewer experience for consumers NEW YORK--(BUSINESS WIRE)--FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, precision, and scale. At the same time, publishers can unlock incremental value from programming based on more granular attributes in content that have high relevancy to the viewer such as emotion, location and objects.Contextual alignment drives up to +40% more brand recall and delivers brand outcomes across a range of content, allowing publishers to monetize entire catalogs, not only the most “obvious” environments for a given brand*. However, adoption of contextual tools has been slow.“Contextual advertising is an
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