International Disney parks target U.S. customers with American influencers and bloggers [CNBC]
Comcast Corporation - Class A (CMCSA)
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Source: CNBC
Now the company appears to be trying to replicate that magic at its international properties, using American influencers and bloggers to draw U.S. fans to Disney theme parks in China and Japan. The professional content creators are some of Disney's most valuable fans — making a living by sharing travel tips, updates and slices of life in the parks with their large online followings. On June 6, Tokyo Disney Resort will open a massive expansion that includes new lands and attractions modeled after its hit films "Frozen," "Tangled" and the animated classic "Peter Pan." For a media preview event in May, the resort invited several high-profile U.S.-based Disney content creators to see the expansion, the first time some of them experienced Tokyo Disney and shared it with their followers. In 2023, some of the same creators were invited to media previews for the "Frozen" and "Zootopia" attractions in Shanghai and Hong Kong. The invitations to U.S. fan media indicate an evolution in who
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