Peacock User Retention Falls After Winter Olympics [Yahoo! Finance]
Comcast Corporation - Class A (CMCSA)
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Source: Yahoo! Finance
This article first appeared on GuruFocus After the Winter Olympics ended, Comcast Corp.'s ( CMCSA Financials ) Peacock streaming platform had fewer users who stayed on . This shows how hard it is to keep people interested after big athletic events are over.A survey from the mobile analytics company Apptopia says that Peacock saw a double-digit percentage reduction in keeping new smartphone customers in the United States after the Olympics. The data shows that a lot of people who joined up during the event didn't stay active on the site after it ended.Big sporting events across the world often cause a brief rise in streaming subscriptions as people sign up to watch live coverage. But once the event is over and the demand goes down, platforms frequently have a hard time keeping those people.Peacock has used exclusive material and significant sports programs to get people to sign up as competition in the streaming sector gets tougher. Companies like Netflix, Disney, and Amazon that ru
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