Rory McIlroy, Versant to launch production studio with Masters hat tip [USA TODAY]
Comcast Corporation - Class A (CMCSA)
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Source: USA TODAY
The game's most recent Grand Slam winner is launching a new production studio in partnership with GolfPass and its parent company, Versant, according to a published Wednesday. The studio is named Firethorn Productions, which seems to be a nod to the 15th hole at Augusta, named Firethorn, and the " " that McIlroy hit there en route to his historic Masters victory this past April. Firethorn Productions plans to release documentaries and storytelling assets while staging live fan experiences and digital activations, with McIlroy's camp and Versant teaming up to manage the studio. On top of the new production endeavor, McIlroy re-upped with GolfPass, a platform he helped found in 2019 that gives users access to thousands of hours of golf videos, including instructional content from McIlroy himself and the ability to book tee times through GolfNow. McIlroy signed an extension to remain a partner with GolfPass through 2038, according to SBJ's report. The announcement came Wednesday
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CMCSA
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- 10/30/25 - Beat
CMCSA
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- 12/16/25 - Form 8-K
- 12/15/25 - Form 8-K
- 12/3/25 - Form 8-K
- CMCSA's page on the SEC website