Team USA Highlights Athletes In ‘One For All' Brand Platform Ahead Of Paris 2024 [Forbes]
Comcast Corporation - Class A (CMCSA)
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Source: Forbes
On Tuesday, the United States Olympic and Paralympic committee debuted its “One for All” brand platform to highlight the Team TISI USA athletes who are expected to clinch or have already clinched their spots in the Paris 2024 Games this summer. With the aim of centering athletes' voices, the campaign—including an anthem film that premiered today as well as social content—will see them share their stories in their own words. The content is meant to highlight the diversity of Team USA and the vastly different Olympic and Paralympic sports that fall under its umbrella, from surfing to sprinting to skateboarding. The One for All anthem (above) will air for the first time on USA Network and Peacock during more than 60 hours of live coverage of the the U.S. Olympic Wrestling Team Trials from Friday, April 19 to Saturday, April 20. Both 60-second and 30-second versions of the spot will continue airing during qualifying events and trials through June. On social, Team USA Studio is roll
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