Why TV Wins: New Comcast Research Shows TV Multiplies Ad Recall, Engagement, and Action
Comcast Corporation - Class A (CMCSA)
Last comcast corporation - class a earnings: 4/30 07:00 am
Check Earnings Report
US:NASDAQ Investor Relations:
cmcsa.com/investors
Company Research
Source: Business Wire
New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower-funnel results when combined. NEW YORK--(BUSINESS WIRE)--Comcast Advertising, the advertising division of Comcast, today released new findings from its latest TV Makes Memories research, demonstrating TV‘s role as a full-funnel driver of performance—and the engine that makes every other advertising channel work harder.The research shows that TV across traditional and streaming not only builds strong awareness, it creates durable brand memory that directly fuels consumer action.According to the study, brand recall increases when TV is part of the media mix compared to standalone channel efforts. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts.“It’s one thing to capture attention, it’s another thing to create a memory that elevates engagement. TV does both of these things better than any other medium,"
Show less
Read more
Impact Snapshot
Event Time:
CMCSA
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
CMCSA alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
CMCSA alerts
High impacting Comcast Corporation - Class A news events
Weekly update
A roundup of the hottest topics
CMCSA
News
- Ultra-Fast, Reliable Internet from Xfinity Now Available in Parts of Brantley County, GeorgiaBusiness Wire
- How to watch Detroit Pistons- Oklahoma City Thunder: TV, stream info [USA TODAY]USA TODAY
- Philadelphia 76ers at Miami Heat odds, picks and predictions [USA TODAY]USA TODAY
- Comcast Business Launches Total Solutions Advantage: Simplified, All-In Plans for Small Businesses Starting at $60 per MonthBusiness Wire
- Comcast Continues Expansion of Reliable, High-Speed Internet Across Merrimack County, New HampshireBusiness Wire
CMCSA
Earnings
- 1/29/26 - Beat
CMCSA
Sec Filings
- 3/26/26 - Form SCHEDULE
- 3/18/26 - Form 4
- 3/18/26 - Form 4
- CMCSA's page on the SEC website