Why USA Women’s Hockey Drove Milan Cortina Primetime Coverage [Forbes]
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Source: Forbes
highlights and sports news, often receiving only a sliver of coverage compared to men. Yet, the Olympics keep doing something that regular-season sport coverage still struggles to do consistently. Olympic coverage has consistently treated women's events like must-watch primetime programming for several decades. A new report, shows women's sports received more primetime coverage than men's sports. Across NBC's primetime broadcasts, women's sports accounted for 42.43% of the coverage compared to 41.33% for men, with 16.24% devoted to mixed events. When mixed events are excluded, women's sports held a narrow majority with 50.65% of coverage compared to 49.35% for men. Over 18 nights of Olympic coverage, women's sports received 20 minutes and 28 seconds more primetime airtime than men's sports. Men led after 10 nights, the gap was erased by Night 15, and women stayed ahead the rest of the way. The bigger headline is the pattern. Milan Cortina marked the sixth consecutive Olympiad in w
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