YouTube TV to launch genre-based subscription plans in 2026 [TechCrunch]
Comcast Corporation - Class A (CMCSA)
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Source: TechCrunch
The move will mark the first time YouTube TV breaks up its cable-like channel bundle. The new packages will give consumers more flexibility over the content that they want to pay for. The upcoming lineup of bundles includes one dedicated to sports that will include access to all the major broadcasters, as well as sports networks like FS1, NBC Sports Network, all of the ESPN networks, as well as ESPN Unlimited. Customers will be able to include add-ons like NFL Sunday Ticket and RedZone. YouTube notes that users will still get access to popular features like unlimited DVR, multiview, key plays, and fantasy view. Although YouTube didn't share the full list of upcoming bundles, the company said there will be news, family, and entertainment packages. By adding genre-specific plans, YouTube TV likely hopes to attract users who don't want to pay the full $82.99 per month price for content when they only want to access specific programming. Additionally, people who are tired of con
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- CMCSA's page on the SEC website