Expand Your Brand: 11 Repositioning Tips To Take From Chipotle [Forbes]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: Forbes
Post written by Forbes Agency Council Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips. When most people think of the Chipotle brand, they think of fast-casual Mexican food made with fresh, sustainably sourced ingredients. Its marketing team wants to change that perception: Instead, they're aiming to become a purpose-driven lifestyle brand , according to a June 2018 announcement. While the company hasn't announced its new official tagline yet, there are big plans to align the restaurant chain's offerings with this new positioning. If, like Chipotle, your brand wants to go beyond its core offering and be known as more than just a product or service provider, you must find a way to authentically and effectively reposition yourself in the market. Eleven members of Forbes Agency Council explain how to do just that. Members of the Forbes Agency Counc
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- Chipotle Mexican Grill, Inc. (NYSE:CMG) Q1 2024 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
CMG
Earnings
- 4/24/24 - Beat
CMG
Sec Filings
- 4/26/24 - Form 144
- 4/26/24 - Form 144
- 4/26/24 - Form 144
- CMG's page on the SEC website