Chipotle is testing a meatless chorizo alternative in two markets [MSNBC.com]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: MSNBC.com
Chipotle Mexican GrillThe plant-based chorizo would be the company's first new meatless protein option since it added tofu-based sofritas in 2014.LikeBeyond Meat'sChipotle hasn't had the best luck with chorizo so far. The chain began offering the meat as an option in 2016 but pulled the item in favor of queso. The company said that chorizo only accounted for 3% of its protein sales at the time. It relaunched the meat as a limited-time offer in late 2018."Plant-based lifestyles have continued to accelerate in popularity, and as a longtime leader in the category, we are exploring ways to give more variety to our fans," said Chief Marketing Officer Chris Brandt in a statement.Other restaurant chains have turned to Beyond Meat or Impossible Foods to appeal to the growing number of consumers who are reducing their meat intake, for both environmental and health reasons. Both companies have focused their energy on creating realistic meat alternatives in a bid to lower meat consumption.McDona
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CMG
Earnings
- 4/24/24 - Beat
CMG
Sec Filings
- 5/3/24 - Form DEFA14A
- 5/1/24 - Form PX14A6G
- 4/29/24 - Form 4
- CMG's page on the SEC website