McDonald's is betting on its mobile business with new franchisee digital marketing fund [CNBC]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: CNBC
The change is meant to modernize the company's marketing strategy and widen its competitive advantage, according to the memo, which was written by U.S. Customer Experience Officer Tariq Hassan and Chief Information Officer Whitney McGinnis. The memo also said that McDonald's plans to invest hundreds of millions of dollars over the next couple of years to improve its loyalty program and add ordering channels, including placing web orders without downloading an app, which should also bolster its digital business. Loyalty program members accounted for more than $6 billion in system-wide sales globally during McDonald's first quarter. The company has 34 million active digital customers in the U.S. By comparison, Chipotle Mexican Grill has 40 million loyalty members, while Starbucks has 32.8 million. In December, McDonald's said it aims to reach 100 million loyalty program members by 2027. For now, the franchisor is recommending that franchisees pay for the new fund using their exis
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CMG
Earnings
- 4/24/24 - Beat
CMG
Sec Filings
- 5/3/24 - Form DEFA14A
- 5/1/24 - Form PX14A6G
- 4/29/24 - Form 4
- CMG's page on the SEC website