The Olive Vs. Death By A Thousand Cuts: Panera's Hard Lesson [Forbes]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: Forbes
After seeing in-flight meal data that showed 72% of first-class passengers left the olive in their salads untouched, Crandall ordered the olives removed. The tiny change saved the airline $40,000 a year, and, better still, no passenger seemed to notice. The olive story became a template for cost-conscious executives everywhere. Find small, invisible cuts that customers won't miss. Pocket the savings. Repeat. But there's a crucial psychological principle that Crandall's olive story obscures: what works for a single, isolated change can backfire in a big way when small cuts multiply across the customer experience. Panera Bread just provided a case study in exactly this phenomenon. When Small Tweaks Become Death By A Thousand Cuts Panera CEO Paul Carbone recently admitted to CNBC that the chain's decline was "death by a thousand paper cuts." Once the number one fast-casual brand in America, Panera has fallen to third place behind Chipotle and Panda Express, with sales dropping 5%
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News
- Taco Bell adds three menu items including Quesarito, Dipping Burritos [USA TODAY]USA TODAY
- Wear an 'Extra' sweater, eat free at Chipotle. See deal details. [USA TODAY]USA TODAY
- Where do Wall Streeters like to eat lunch? Here are 5 of their favorite New York restaurants. [Business Insider]Business Insider
- Bear of the Day: Chipotle Mexican Grill (CMG) [Yahoo! Finance]Yahoo! Finance
- Chipotle: We've Seen This Dip Before, And It's A Buy [Seeking Alpha]Seeking Alpha
CMG
Earnings
- 10/29/25 - Beat
CMG
Sec Filings
- 12/12/25 - Form 4
- 12/12/25 - Form 4
- 12/12/25 - Form 144
- CMG's page on the SEC website