Chipotle renames its ‘barbacoa' menu offering because customers didn't know what it was [Yahoo! Finance]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: Yahoo! Finance
Brian Niccol, chairman and CEO of the fast casual chain restaurant, announced during a first-quarter earnings call this week that Chipotle will be renaming its barbacoa burrito filling to “Braised Beef Barbacoa” after customers were unsure what the filling was. “Many of our guests did not know that barbacoa was braised beef,” Niccol said, per Business Insider “So we renamed it braised beef barbacoa.” According to Chipotle's menu , the restaurant's barbacoa consists of “responsibly raised beef” that's “braised for hours, then shredded”. Barbacoa is historically a method of cooking meat, with its origins in the Caribbean, so that it's tender and juicy. The lowest price for a burrito or burrito bowl with braised beef barbacoa at Chipotle is $13.35. “We had another outstanding quarter driven by our improvement in throughput and successful marketing initiatives, including Braised Beef Barbacoa and Chicken Al Pastor, which drove strong sales and transactions,” said Niccol, per a pr
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CMG
Earnings
- 4/24/24 - Beat
CMG
Sec Filings
- 5/3/24 - Form DEFA14A
- 5/1/24 - Form PX14A6G
- 4/29/24 - Form 4
- CMG's page on the SEC website