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Stock impact report

Restaurants' hottest menu item in 2025 was ‘value.' That won't change next year [CNBC]

Chipotle Mexican Grill, Inc. (CMG) 
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.chipotle.com
Company Research Source: CNBC
Restaurant chains aren't likely to ditch the value strategy next year, although fast-casual rivals like Chipotle and Cava are trying to avoid discounting and focus on their quality. These days, consumers are more focused on price, according to Technomic research. McDonald's restaurant in San Diego, California, U.S., Oct. 31, 2025. Mike Blake | Reuters “Value” was the buzzword du jour for restaurant executives that lasted all year — and it will likely stick around in 2026, too. Over the last year and a half, diners, particularly those who make less than $40,000 a year, have been eating out less frequently and spending less money when they do. Higher costs, like rent and child care, have put pressure on consumers' wallets. Plus, uncertainty about the economy, President Donald Trump's higher tariffs , layoff fears and immigration crackdowns have all hurt their willingness to spend. As diners strain under pressures on their wallets, restaurants, takeout and food delivery is t Show less Read more
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