Chipotle Tests Global Tatted Superfans BOGO As Traffic Concerns Linger [Yahoo! Finance]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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ir.chipotle.com
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Source: Yahoo! Finance
Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Chipotle Mexican Grill (NYSE:CMG) is rolling out a global "Tatted Superfans" buy one get one promotion tied to hip hop artist Swae Lee. The campaign targets customers in multiple countries and leans into tattoo culture and social media trends to spark fresh engagement. The move comes as the chain faces softer traffic, declining comparable sales, and pushback over its decision not to introduce a value menu. For investors watching Chipotle at a share price of $32.56, this campaign lands after a stretch of weaker performance, including a 12.1% decline over the past week and a 33.2% decline over the past year. Returns over 3 years and 5 years, at 0.2% and 13.9% respectively, highlight the contrast between recent pressure and longer term results for NYSE:CMG. The international BOGO push shows the company emphasizing brand reach and culture d
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CMG
News
- Chipotle Mexican Grill (CMG) had its "buy" rating reaffirmed by TD Cowen. They now have a $44.00 price target on the stock.MarketBeat
- Chipotle Mexican Grill (CMG) was upgraded by Mizuho from "neutral" to "outperform". They now have a $40.00 price target on the stock, up from $37.00.MarketBeat
- Jim Cramer on Chipotle Mexican Grill: “I Think the Stock Is Marking Time” [Yahoo! Finance]Yahoo! Finance
- Popular Mexican chain joins wave of Chapter 11 bankruptcies [Yahoo! Finance]Yahoo! Finance
- Chipotle introduces Cilantro Lime Sauce [Yahoo! Finance]Yahoo! Finance
CMG
Earnings
- 2/3/26 - Beat
CMG
Sec Filings
- 2/25/26 - Form 4
- 2/24/26 - Form 144
- 2/17/26 - Form 4
- CMG's page on the SEC website