This Applebee's dessert got a shout-out in a popular song. Now the chain is bringing it back [CNN]
Chipotle Mexican Grill, Inc. (CMG)
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Source: CNN
New York (CNN Business) Applebee's ditched the item when it slimmed down its menu during the pandemic. But after the song came out in June and started to go viral, the chain decided to bring back the shake for a limited time starting Monday. Casual dining chains like Applebee's have struggled in recent years as they face more competition from fast casual brands like Panera and Chipotle, and online delivery offered through the likes of Grubhub and DoorDash. The pandemic was the latest blow. But Applebee's is seeing sales grow again — the second quarter was its best in years. A buzzy song can help keep momentum going. Hayes' tune , which has gone viral on TikTok , mentions the milkshake in its lyrics: "We fancy like Applebee's on a date night, got that Bourbon Street steak with the Oreo shake." The song "created buzz and chatter and among team members [and] among guests," John Cywinski, president of Applebee's, told CNN Business. "We do have people singing it and dancing to it
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CMG
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Sec Filings
- 4/25/24 - Form 10-Q
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- 4/23/24 - Form ARS
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