Why is Sweetgreen's business wilting? [Los Angeles Times (CA)]
Chipotle Mexican Grill, Inc. (CMG)
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Source: Los Angeles Times
Sweetgreen shares have fallen more than 75% over the past year and same-store sales are down. The chain sold its Infinite Kitchen automation technology to Wonder Group and launched new menu items in an attempt to reverse its decline. Sweetgreen's salad business isn't as fresh as it used to be. Not long ago, the Los-Angeles-based company's fresh bowls of fancy salads were all the rage, and its shares soared on hopes that salad-slinging robots could make it more profitable. Last year was tough, though, as enthusiasm for the brand waned and cash-strapped diners abandoned fast-casual options for cheaper fast food and homemade meals. Sweetgreen's same-store sales slid 9.5% last quarter, even as it increased portion sizes and tried new menu items — including French fries, which flopped. It laid off 10% of its support center workforce in Los Angeles, and one of its founders stepped down. Over the last 12 months, Sweetgreen shares have tumbled more than 75%. The stock closed Thur
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